The Menorcan Avarca
The traditional menorcan avarca was originally used in the countryside by the local population because they are strong and adaptable, ideal for all types of work in the rural areas.
The leather used from animals was available and economical. then on the arrival of cars, the old tyres were used to manufacture the soles because they lasted for a long period of time. the original colour was due to the pigskin or ox skin leather they used.
Nowadays, we make menorcan avarcas in multitude of colours designs which are worn by a diverse selection of the population from actors, singers, models and members of the royal families of europe.
Generally bovine skin is used to make the avarcas, however other materials such as clothing type material, spelled, braided raffia and rubber soles are now more often. We still manufacture the avarcas with the traditional methodology, taking care of each detail.
We manufacture avarcas from size 16, the smallest sizes are made with lightweight micro-porous sole (rubber air-cushioned), enabling them to they weigh less.
In recent years, the popularity of sandals menorca has increased considerably, as a durable, lightweight and comfortable shoe. many imitators have appeared. therefore the association of footwear manufacturers of menorca and the island council have created the distinctive of ‘Producte Menorca’ to protect the traditional avarcas manufactured on the island.
Hallmark of Quality
The hallmark ‘avarca de menorca’ has been created by the local council with the collaboration of the Menorcan footwear industry association. the main objective is to distinguish the locally manufactured avarcas.
The local companies that have this label on their avarcas guarantee that all the materials used are of good quality and are made locally.
To enable buyers a complete guarantee with the production of ‘avarca de menorca’, a commission secures the correct production and use of the label.
The label ‘avarca de menorca’ guarantees the quality of the product and secures it geographical identification.
Only the authorised companies can use this label, indicating therefore that they comply with the rules regulating their use, which were agreed and signed by the local menorcan governement in 2010.